About Us

Victoria Moran, shown here with her daughter and Main Street Vegan coauthor, Adair, has been a Main Street Vegan® for 37 years and she held the title of Peta’s Sexiest Vegan Over 50, alongside the male winner, Joel Kahn, MD, in 2016/17. She is the bestselling author of thirteen books, including Creating a Charmed Life (in 30 languages around the world); the gentle weight loss classic, The Love-Powered Diet, reflecting the author’s own struggle with and recovery from compulsive eating; The Good Karma Diet, celebrating a high-green, high-raw, high-energy food style; the iconic Main Street Vegan; and her latest, The Main Street Vegan Academy Cookbook, coauthored with JL Fields. Victoria’s college thesis became Compassion the Ultimate Ethic: An Exploration of Veganism, originally published in 1985 and the first work on vegan philosophy and practice to come from a major publisher.

Victoria is also an inspirational speaker, corporate spokesperson, certified holistic health counselor (HHC, AADP), and founder and director of Main Street Vegan Academy, training and certifying vegan lifestyle coaches. A graduate of the T. Colin Campbell Foundation/eCornell program in plant-based nutrition and a certified Holistic Health Coach (HHC, AADP), she hosts the Main Street Vegan radio show/podcast, awarded the Outstanding Vegan Media Outlet award in 2015 and noted by Feedspot in January 2019 among #3 in the Top 25 Vegan Podcasts.  If interested in our academy, click here to apply. And she is lead producer of Thomas Wade Jackson’s exquisite documentary, A Prayer for Compassion, to introduce vegan living to people of faith.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on The Oprah Winfrey Show and her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman’s Day, Martha Stewart’s Whole Living, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. 

Moran lives with her husband, writer and musician, William Melton, in a LEED-certified green condominium in New York City’s thriving Harlem neighborhood. They’re co-humans to a rescue-dog, Forbes, and rescue pigeon, Thunder. To keep in touch, please:

• • Follow Victoria on Twitter: @Victoria_Moran and @MainStreetVegan
  • “Like” her on Facebook: Main Street Vegan
  • Share with her on Instagram: @MainStreetVegan
  • Subscribe to the Main Street Vegan Podcast on iTunes

Adair Moran: A Main Street Vegan from birth, Adair grew up in Kansas City, Missouri, and became a New Yorker at age seventeen. She works as an actress, playwright, aerialist and aerial performance instructor, and stunt performer, appearing on TV shows such as Royal Pains, Blue Bloods, House of Cards, Jennifer Jones, and Gotham, where she was the stunt double for the young Bruce Wayne until the actor playing that role had a growth spurt! She was Rocket Raccoon in Marvel Universe Live and an impressive dino in Jurassic World Live until the tour went on hiatus for COVID-19. When not performing, writing, or being set on fire, Adair is a NY State Licensed Wildlife Rehabilitator and founding partner of Urban Utopia Wildlife Rehabilitation, New York City’s first wild mammal rehab. She lives with her husband, actor Nicholas A. Moran (creator of the “Nick’s Holiday Pancakes” recipe featured in Main Street Vegan), and their rescue dog, Tala. You can learn more about Adair’s performing career at www.adairmoran.com and learn about the good work of Urban Utopia at www.urbanutopiawildlife.org. Follow her on Instagram @a_daring_girl.*          *          *          *          *

Formal photo of Victoria and Adair by David Rodgers

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